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CRM practices in corporate banking: Customer relationship management practices in banking sector with particular attention to Key Account Management(KAM): Mbizi, Rangarirai: 9783659139185: Amazon.com: Books
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If your key account plans are integrated into your CRM to drive day to day sales, then you know you're on the right direction - Didier Dessens
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C R M Chapter 13: Customer Relationship Management in the Business-To-Business Context. - ppt video online download
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CRM Technology and KAM Performance: The Mediating Effect of Key Account-Related Knowledge | Semantic Scholar
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